Not understanding differing cultural dimensions can lead to costly miscommunications within teams.
When working on a globally diverse team, the cultural factors that affect international business are often overlooked and understated. Not understanding the way differing cultural dimensions can affect the way employees work, but also how countries practice business, can lead to miscommunications within teams and influence the success or failure of a business within that market. The first step in understanding the way culture affects employees, teams, and businesses is Geert Hofstede’s six cultural dimensions. Hofstede identified these dimensions as the major characteristics “that society needs to come to term with in order to organize itself”. These dimensions consist of: power distance, individualism, masculinity, uncertainty avoidance, long-term orientation, and indulgence. Studying these factors critically could change the way managers understand their teams and how multinational corporations communicate with one another.
The extent to which a society defines themselves more as individuals with their own goals (individualistic) versus a society that defines themselves through social bonds with a group goal (collectivism)
-United Kingdom: high individualistic score, values individual goals and privacy
-China: low individualistic score, more collectivist society that values group goals and objectives
Reflection of how society maintains link with past while balancing challenges of present and future. Long-term: preparation for the future, willing to put projects on hold if it means that the future will have better stability; short-term: immediate gratification, willing to look for new methods to encourage pursuit of education and development, focused more on the present and past.
-Because of traditional values, Japan has an extremely high score of long-term orientation in comparison to the United States, who has a much lower score, indicating their short-term orientation
The extent to which a country controls their impulse and desires; the higher the score, the more likely they are to indulge themselves for gratification. The United States is a prime example of a high score of indulgence, while countries such as Germany practice much more restraint.
Individually, these factors make sense on a surface level. However, in the real world, it is a combination of these factors that can indicate whether a foreign country is a good candidate for a company’s product or service. Countries that have a high uncertainty avoidance and a high long-term orientation indicate that these societies have a much more traditional influence than others. On the contrary, countries with the opposite characteristics may be more willing to explore new options in their pursuits of success.
While it may be daunting to work with a globalized team, it’s an advantage that companies need to take advantage of since modern technology makes it easier than ever. Different people from around the globe means different ways of thinking, and different ideas to bring to the table. Open minds can lead to open doors, and more importantly, they can lead to success.
Interested in reading more? Check out How to be a culturally aware manager.